What's With All The Full Coverage


Full coverage this, full coverage that it's everywhere at the moment! We seem to crave every beauty product to provide 100% coverage. Brands are buying into this want and ensuring everything gives off this 'flawless' coverage, products such as the controversial Tarte Shape Tape and the Makeup Revolution Conceal and Define foundation and concealer are raved in the beauty community for their amazing 'skin blurring' coverage. And although i'll hold up and say the Conceal and Define range by Makeup Revolution is a god send, is not all just getting a bit silly now. 

It's almost as if it's not good enough to have natural skin anymore, trends in the Beauty community really do stick around for a long time. From wavy brows to holographic highlighters to soap brows the lot, it all stays with us and brands buy into it and keep the trend alive. I never thought I would say that coverage would be a trend, but at the moment it seems like everyone is desperate for a bit of full coverage. And I'll hold my hands up and say I was a major culprit for this last year, my skin had gone bad and I was consistently wearing makeup that the comparison between my natural skin and my skin with makeup had blurred and I couldn't feel confident in my natural skin. 

As opposed to nowadays where brows and mascara and a bit of good old liner will do the trick for me some days. We should be able to feel comfortable in our own skin and it's something can really get us down, I first got into makeup because I felt I had to cover my skin and blur all the imperfections. As to how well my £6.99 foundation from Avon did that when I was 13 is another question but I at least thought it did. 




When you take a step back and look, it's damaging how much we aim for flawless coverage. Espeically at such a young age, I already hated the way my skin was and my skin was going through puberty so it was bound to get bad. But at just 13 I already hated my skin, and I carried on with the full coverage stuff until the back end of last year when I started to have enough. It wasn't a quick process where I instantly woke up and realised oh yeah f the full coverage, I remember actually waking up for work and I didn't want to wear foundation. In all honesty I couldn't be bothered and I just wanted to cuddle my dog for a bit longer. 

So I whacked on some concealer and headed out, at first people were concerned as my consistently covered skin was a little bare. But after a day or two I noticed a difference, mainly because when it came to taking my makeup off I didn't hate the skin underneath as much. My skin is no way perfect but by stripping the coverage down a bit it allowed to remember that it's actually not that different to my actual skin. 

And why do we aspire for a flawless coverage anyway, it's weird because we know no one has flawless skin. It's natural for everyone to have spots and at some point in everyones lives they'll surface. So why do we become so concious of them? It's such a weird concept that we're self concious about something everyone has. What's wrong with a bit of extra coverage when we could strive for a little bit of extra coverage but nothing major. 

As a society we are becoming too obessed with this 'full coverage' life, people such as MySkinStory the Insecure Girls Club and Free the Pimple we are starting to bring back the natural skin and make people realise that it's fine to embrace your natural skin and if anything we shouldn't be held back by posting about it. 

Do you feel comfortable without any full coverage products?

Until next time, Chloe! 

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1 Comments


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